The Oculus Summer promotion came as a surprise for many, but reading between the lines what is a real reason for this action right now? Is there something else going on behind the scenes? Speculation and conspiracy theories welcome.
System Specs: GTX 1080 ti , i7 4790K CPU, 16 GB RAM, Win 10 64 Bit OS.
What is the Real Reason Behind the Oculus Summer Promotion Price Cut? 131 votes
Oculus are leveraging ahead of Windows Mixed Reality headsets which launch at $399
Oculus are shifting inventory ahead of generation 2 announcements
Oculus sales are low, this is a drive to boost sales
Oculus are selling at a loss with the hope to gain from increased software sales
Oculus are raising awareness of their product to get more people into their VR ecosystem
Facebook will phase out the Oculus brand and rename it Facebook VR
Other (please elaborate in the comments)